If you want an interim senior marketing specialist I have experience and skills that may help you. I work with companies, especially in the Online Retail, B2B, IT and Professional Services sectors.
I have worked with market leaders in these sectors and keep current with business issues and with a contact network.
The kinds of things I can help you with are:
Strategy and Planning. If you are planning a new product range I can help you plan and execute the launch.
Online Marketing. I can help you to design and implement a profitable online marketing strategy - quickly and cost effectively. I have a great deal of current experience and many contacts in online business. I know SEO, SEM and email marketing, and web analytics.
Channel Strategy. If you reach your market through a multi level distribution and reseller channel, I can help you to configure your channel, build relationships, and design and implement channel marketing programs that maximise return to your business.
Direct Response Marketing. If you use direct mail as a marketing tool I can put together database driven marketing programs to achieve your goals. These might be more new customers from prospecting, improved retention from a segmented approach, RFM, increased spend. Whatever you want to do, I know data and database marketing, customer analytics and how to design programs.
Customer Acquisition and Retention Programs. Define your markets, identify your niche areas and capture the maximum share from customer programs.
Reconfiguring. If you are changing the direction or emphasis of the business I can come in on an Interim basis and manage posts that are changing.
Call Centre. I have managed 3 call centre's up to 120 people. Among other things, I can help you improve workflow, increase sales, lower staff turnover and improve customer retention.
I have worked with market leaders in these sectors and keep current with business issues and with a contact network.
The kinds of things I can help you with are:
Strategy and Planning. If you are planning a new product range I can help you plan and execute the launch.
Online Marketing. I can help you to design and implement a profitable online marketing strategy - quickly and cost effectively. I have a great deal of current experience and many contacts in online business. I know SEO, SEM and email marketing, and web analytics.
Channel Strategy. If you reach your market through a multi level distribution and reseller channel, I can help you to configure your channel, build relationships, and design and implement channel marketing programs that maximise return to your business.
Direct Response Marketing. If you use direct mail as a marketing tool I can put together database driven marketing programs to achieve your goals. These might be more new customers from prospecting, improved retention from a segmented approach, RFM, increased spend. Whatever you want to do, I know data and database marketing, customer analytics and how to design programs.
Customer Acquisition and Retention Programs. Define your markets, identify your niche areas and capture the maximum share from customer programs.
Reconfiguring. If you are changing the direction or emphasis of the business I can come in on an Interim basis and manage posts that are changing.
Call Centre. I have managed 3 call centre's up to 120 people. Among other things, I can help you improve workflow, increase sales, lower staff turnover and improve customer retention.