Interim Marketing Manager

If you want an interim senior marketing specialist I have experience and skills that may help you. I work with companies, especially in the Online Retail, IT and Professional Services sectors.

I have worked with market leaders in these sectors and keep current with business issues and with a contact network.

The kinds of things I can help you with are:

• Strategy and Planning. If you are planning a new product range I can help you plan and execute the launch.
• Online Marketing. I can help you to design and implement a profitable online marketing strategy - quickly and cost effectively. I have much experience and many contacts in online business.
• Customer Acquisition and Retention Programs. Define your markets, identify your niche areas and capture the maximum share from customer programs.
• Reconfiguring. If you are changing the direction or emphasis of the business I can come in on an Interim basis and manage posts that are changing.
• Change Management. With extensive experience of business change and change management I can help you with restructuring and repositioning, including business design, organisation change programs and relocation.
• Channel Strategy. If you reach your market through a multi level distribution and reseller channel, I can help you to configure your channel, build relationships, and design and implement channel marketing programs that maximise return to your business.

Customer Marketing

Planning and developing your online marketing strategy is key to the success of any online business. As almost every sector becomes more crowded with new entrants competition for consumer face-time becomes more intense. Knowing the right mix of marketing activities to drive online sales and match your budget will make sure you achieve your business goals.

Planning the right marketing mix will mean that you will reach the customers you want. An online business needs to have a balanced online and offline mix, so insight to what works, with strategic planning before you spend hard-earned cash on products and services can make sure that you are doing the right things for the right money, aimed at producing the returns you want.

If you want to run your online marketing in-house I can help you to design and plan your programs and build the tools and resources to run your online marketing.

If you want to use 3rd party suppliers I can develop briefs and run the selection process for you. I can also build business process to measure the return on investment from outside services.

I help businesses to be successful online with cost-effective online marketing programs that build loyal a customer base and maximise lifetime value:

• Search Engine Marketing. Attracting more customers from search engines by getting front page listings from searches, either from ‘natural’ searches or using ‘pay-per-click’ advertising. Get listed within all the major search engines and consumer listing sites and directories. Analyse keywords to bring targeted customers to your sales pages.
• Page design for search engines to get the best results page placements, and page rank.
• Link-back strategy. Get sites with a high ranking to link to you to improve your search results placements.
• Testing and Measuring, (split testing, measuring impressions, click-through rates. conversion rates and return on investment).
• Pay-per-click Advertising, for example using Google Adwords and Yahoo Search Marketing.
• Online Placement Advertising - banner and box ads placed in suitable sites.
• Advert Design and Placement.
• Affiliate Marketing. Use affiliates to refer more customers to you.
• Online Customer Database Marketing. Building opt-in lists and using email direct marketing. Send newsletters and sales bulletins to keep customers informed and interested, and keep you, 'front of mind'.
• Customer Loyalty Programs. Keep your customers coming back and making repeat purchases.
• Maximise revenues at point of sale by making the right offers from your online store and shopping cart (people who bought this also bought...).
• Affiliate Programs. Get more customers from referrals by offering incentives to others to refer customers to you eith from their web site, by email, or offline.

As well as all these online activities good PR targeted at your sector will also drive traffic to your site, as will word of mouth and offline advertising. The amount you do will depend on your budget, time and resources!

I am sure you have many of your own ideas about how to make your online business a success. I am happy to spend time understanding your needs and customising my service to suit you. If you would like to find out more about what I can do for you please call or email me and I will be happy to talk with you on the phone or meet with you for an informal chat.